The majority of small businesses work within a limited marketing budget. Unlike large businesses, which can afford to try multiple expensive marketing strategies to find the best one, small businesses must be creative and careful with their marketing choices. In addition to traditional advertising, both on and offline, small businesses can use effective and budget-conscious marketing tactics such as: Asking vendors or associates to participate in co-op advertising. Sending existing customers' referral and buying incentives. Using websites like HARO to appear in the media and position yourself as an expert in your field. Piggybacking on local events to interact with prospective customers in or out of your place of business. Sponsoring an event, sports team, or charity drive.